About Us
Serena Carjen believes softness and strength can exist in the same form, drawn from the daily rhythms and quiet strength of the women around us.
The Jasmine
On my parents' first trip to Italy, my father bought my mother a bag — small, sculpted, and full of feeling. She kept it for years. One day, it became mine.
The Jasmine is my reinterpretation of that silhouette, reimagined through my own perspective. Same soul. New story.
Craft
Each Jasmine comes in a carefully curated palette — dusty taupe, deep burgundy, midnight black, warm chocolate, forest green, pearl white.
Crafted in suede, nubuck, and patent leather. Made to be chosen once and kept for a lifetime.
Our Story
The brand was born from my mother's vision — her sense of beauty, her instinct for quality, and her belief that an object can carry a feeling for a lifetime.
With eight years of creative history behind us, we are not interested in passing trends. Only in what endures.
Where softness meets poise and every bag holds a story worth keeping.
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